By keeping your social network aware of your operations you share your joys and disappointments as well as the nuts and bolts of how your business works. Sometime month’s go by without talking with our friends about business. In order for friends to recommend us we have to make the effort to keep them current. It’s worth the effort to periodically make a phone call or fax a poem you think a friend would enjoy along with an update about any changes in your business. An added benefit is that it keeps your friendship network healthy. When you email business associates news about your business, be sure to include your friends on the list. Friends will often let you know when you are going in the wrong direction, and will be there to listen and help put your problems in perspective. Just as important, they will know enough to really appreciate your successes and celebrations.
Marketing Without Advertising – “Treatment of People Around You”
Chapter 5 – PP 17-18