Consumers want choices which mean they can be selective. So take it easy on your customers and make it rewarding.
Your operation should be ready and prepared to accommodate your customers. Thank your customers when they do business with you, and follow up with additional service. My auto mechanic sends me a birthday card each year. It is a good feeling receiving it each year. Your business may require a monthly follow up. Continue to acknowledge your customers existence. In turn, your customer will refer you to others which will help increase business for your company. Remember – good customers are hard to find and keep. Insure customer loyalty by keeping in touch with your customer.
It’s not the money you make; but the money you save.