Marketing – Salespeople

As a small struggling company in today’s tough market environment, one of the most important decisions an owner will have to make is hiring the right salespeople. The right salesperson will be crucial to the success of the company. To produce positive sales results, an owner must be able to screen potential applicants effectively. The wrong person hired could jeopardize the company’s success. In addition, the proper personnel can also produce stability for the company. The company does not want high turnover in employment which could produce low morale and customer indifference. Treating your sales people fairly and consistently produces less employee turnover, and keeps employee related cost low. Always keep profits in mind.

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