Branding plays a crucial role in companies competing for sale of their products or services. In general consumers require that the trust of a brand be so important that their trust is unquestioned. Durable brands allow a consumer to imagine or appreciate the product or service. It tends to ease consumers perceived risk in purchasing the product or service. A good brand can serve as a stand-in when the company is surfing the net and cannot touch the product or feel the good service.
It’s not the money you make; but the money you save.