Sales Bullet – Managing for Results

Business is a process which converts a resource, distinct knowledge, into contribution of economic value in the market place. The purpose of a business is to create a customer. The purpose is to provide something for which an independent outsider: who can choose not to buy, is willing to exchange his purchasing power. And knowledge alone (excepting on the case of the complete monopoly) gives the products of any business that leadership position on which success and survival ultimately depend.

Peter E. Drucker
Managing for Results
Chapter 6, page 1

It’s not the money you make; it’s the money you save.

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