Numerous dynamics influence a company’s decision about how pricing will be used in strategic pricing. An important apprehension is approximating how a consumer will respond to different pricing for a product or service. Product or service demand could affect pricing decisions. Expenditures can affect an organizations ability to compete. Budding competition in market segments could spell disaster for raising prices.
You may go up or down or hold your pricing at present levels. Competition is more likely a factor in deciding if and when to alter prices.
It’s not the money you make; but the money you save.