Target your market, be different, try to build team spirit, stay optimistic, and return phone calls and email quickly. Always remember to say thank you, the old fashion way with a hand written note. Remember, most people have to like you, to do business with you. You also have to be consistent in everything your company represents. Strategic planning and hard work go hand in hand in making a business successful. A solid customer base and good cash flow will allow your company to grow steady and be around for a long time. You should have six months of your businesses expenses saved up before entering into a business transaction. So budget and manage properly.